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'Lost' to go interactive around the world

 
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DesperateEmo
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PostPosted: Fri Apr 28, 2006 11:51 pm    Post subject: 'Lost' to go interactive around the world Reply with quote

'Lost' to go interactive around the world
Thursday, April 27 2006, 20:03 BST - by James Welsh

A global interactive experience based on Lost is being launched by Channel 4, ABC in America and Australia's Seven Network.

The Lost Experience, designed to allow viewers to interact with elements explored in the show's second season, will follow a parallel storyline not directly featured in television episodes of the series.

"The experience provides insight to unlock some of the island’s secrets for those savvy enough to collect the clues, make the connections and find the answers," said ABC in a written statement.

Clues pertaining to the experience will air in the UK on May 2, in the US on May 3, and in Australia on May 4.

"Although the Lost Experience is primarily internet-based, participants should not assume that clues will be limited to the online world. Any and every platform has the potential to contain hidden secrets of the mystery. Given the different broadcast windows around the world, this challenge is specifically designed in a manner that is not dependent on information specific to either Season One or Season Two, allowing for the participation of those who have not yet seen either season of Lost," explained the statement.

"We wanted to find a way of allowing Lost viewers to engage with Season Two in a genuinely innovative and creative way," said Channel 4's head of new media marketing, Tracy Blacher. "We’re delighted to be working with ABC and Australia’s Seven Network to develop a truly groundbreaking experience that reflects the international nature of Lost's huge fan base."

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PostPosted: Sat Apr 29, 2006 12:55 am    Post subject: Reply with quote

This is bizarre...

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